There are various flavors of airwick freshmatic and is an international brand and the advertisement of the product is telecasted in all the leading television channels. In one of the advertisements, there will be a kid who hates to go to the bath room due to the bad smell and after the installation of the airwick freshmatic in the bath room, the kid never wants to come out of the bath room and his mom will call him to come out and the kid will feel the place very pleasant and will take his time. In another advertisement, the airwick freshmatic product is marketed by the animation characters of Kangaroos. There will be two small kangaroos coming after the school is over to the house and the mother kangaroo will welcome them inside the house. The small kangaroos will be very dull while entering the house and on entering the house and smelling the aroma of the airwick freshmatic, they become happy and active. In the night, the father kangaroo will come to the home with a gift and the mother kangaroo will open the gift hamper to find a fish inside the box and close her nose because of the smell of the fish. Then the mother kangaroo will tell the audience whatever be the bad odor, the airwick freshmatic will help make the place pleasant and the aroma of the product is available in different flavors and three different models come in to the picture and the advertisement ends.

Recently another advertisement where the air wick can be fixed constantly and the refill can be changed once in 30 days after the smell of the fresh matic goes off. In this advertisement no character is used and only the air wick holder and the bottles are displayed. Each time there is an improvement made in the product indicating that the product or the company is changing the product to meet the customer expectations. This air wick is available in all leading departmental stores and the local stores. The price of the air wick is the same as that of the car freshener and is available in various quantities and prize varies according the quantity of the bottle. This product finds its application in most of the house holds, corporate, bath rooms, conference halls, cars and various other places. Air wick is one of the international brands and has a wide coverage.